At Semilla Local we aim to train professionals in the tourism sector in excellence, from a more human perspective, so that in addition to welcoming, guiding, informing and transferring travellers, they transmit their love and respect for the local heritage and culture and create awareness in both the inhabitants themselves and in tourists.
Staff in the tourism sector are the first contact that visitors have with a country, its culture and its people, and this brings with it a great honour and also a great responsibility.
We firmly believe that professionalism combined with the human warmth of the guides and tourist service providers allows for the enhancement of the culture of the place, so that the visitor in turn becomes an ambassador of the country and its culture, promoting care and respect for it in new travellers.
At Semilla Local we train professionals, but above all, we train human beings.
Clara Estrems
Director of Tourism Training at Semilla Local
She holds a Diploma in Training and Updating of Teachers of Spanish as a Foreign Language from the University of Valencia, a Degree in Law from the University of Valencia and a Master’s Degree in Law, Internet and New Information and Communication Technologies. She is an expert in Tourism Marketing and Communication, and is a regular contributor to the Spanish press, radio and television and she is the author of the award-winning travel blog «Las sandaliasde Ulises«.
She has an extensive professional career in the world of travel agencies, designing exclusive tailor-made itineraries and group trips.
She has also been the Communications Director of the largest tour guide platform in the world and is currently the director of Siente Arabia, where she designs tailor-made trips to Arab countries.
A passionate traveller, she has travelled to more than 70 countries and all continents, including Antarctica, and has made her passion for seeing the world and showing it to others through different eyes her profession.
Inmaculada Estrems
Director of Human Training at Semilla Local
Expert in human, group and team management, with more than 18 years of experience.